about us

“Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.”

— Leisa Reichelt

Location Location Location

Based in the Peak District we are in easy reach of Manchester and Sheffield, it also gives us the perfect testing ground for outdoor product design testing.

Colin Fisher

Working in the outdoors always looked likely with a childhood based around the outdoors. Developing elife-design with our customer base allows for days out working in the outdoors, from product testing to photo shoots. Whilst designing and developing products to make peoples experiences of the outdoors safer and more enjoyable.

As a keen kayaker, I have been lucky enough to kayak in Europe, Asia and Africa. Whilst being a long term contributor and tester for Canoe & Kayak UK magazine.


BSC(hons) in Product Design, University of Central Lancashire in Preston

The Bitches Tidal Race, Wales

Snowdon Summit (Age 6 mths)

Anglesey (Age 10 mths)