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design awards

elife-design have produced award winning designs

“The only important thing about design is how it relates to people.”

— Victor Papanek

Mother & Baby Awards 2010/11

bushbaby minipack – winner of best safety product

The Mother & Baby awards are the biggest industry awards, where the products are tested by actual mums during daily life. In the 2010/11 awards the new minipack won the best safety product, parents loved the fact that we had developed a harness system which removes any risk of being choked if they fall, as all previous reins had.

Mumsnet.com Awards 2011

bushbaby premier – winner of best backpack child carrier

Often reported on BBC Radio 4, Mumsnet is quickly becoming the voice of mum’s on all subjects. Core to original aims of the website are product tests, real mums (and dads) voice their views of product that they have paid for and used over time. Giving feedback to help new parents buy products that work!

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Mother & Baby Awards 2009/10

bushbaby elite – winner of best sling / carrier

The Mother & Baby awards are the biggest industry awards, where the products are tested by actual mums during daily life. In the 2009/10 the new updated elite back carrier won the gold award for best carrier, beating the much bigger brands along the way.